So, you think you’re one of a kind? You very well may be. Does your intended client know it yet? Your brand can always benefit from sharpening your uniqueness factor. Think of your company like a superhero from a big budget movie. Your customer is in need of some kind of saving. What are your superpowers?
Most companies have some kind of motto, mission or inspiration they draw their marketing powers from. It may be the very same idea that inspired the creation of the company. Market Veep is “Marketing Made Human” so we work to put a feeling of real human interaction into our business interactions. If you haven’t already you should consider a personal motto of sorts that you want to be known for and then work to prove that concept every day. The Green Lantern is known to remind himself “No evil shall escape my sight.” Everyone could benefit from a mantra or two.