Sales enablement, according to HubSpot, is “the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.” If you take a moment to think about how broad that can be, whether or not something is “sales enabled” might feel tough to quantify.
Let's break it down: the main goal of sales enablement is to support or assist the sales team. Yes, all sorts of methods or resources might accomplish this, including:
These are all examples of sales enablement best practices, and many of them have been used variously in sales for a long time. But sales enablement is more than just a new buzzword for an old trick. It has been a major, proven source of new growth in marketing and sales worldwide, and the sales enablement philosophy has transformed the industry in just a few short years.