Your lawyer website may be one of the first impressions anyone gets of your practice. To make your website work for your law firm, you need to focus on two areas: traffic and conversions. There are plenty of ways to get more traffic. This post will cover an aspect of website conversions. To convert more visitors, you need to build trust.
Your first concentration should be the design and layout of your website. Once a visitor arrives, they will either stay or leave depending on what they see. In one study, 94% of participants who abandoned a website said it was because of poor design. Consequently, if users find your site easy to navigate and pleasing to look at, there is a better chance they will stay and convert.
Here are 5 other ways to build trust with website visitors:
Indicate which associations you belong to on your lawyer website to build legitimacy and trust. Not only do they add to your image content, they prove to your visitor that you are a certifiable source of legal expertise. Most associations make it easy to include these badges with simple scripts of code that are easy to copy and paste.
Don’t hesitate to show them off to your potential clients. If you've earned any awards, don't be shy about them, either.
Transparency is an excellent way to build trust. Include links to the personal profiles of your staff to show that your firm is staffed by real people. This allows potential clients to get a glimpse of who they will be working with should they hire you.
It's also a chance for you to show off any accolades that your team has achieved and to showcase any specialties that they might possess. In addition to hosting these profiles on your website, you can include links to your team’s social media profiles.
It's also a chance for you to show off any accolades your team members have achieved. You can even showcase their specialties. In addition to hosting these profiles on your website, include links to your team’s LinkedIn profiles.
In addition to publishing thorough and reliable contact information, Personal Profiles are the second best method for building trust on your website, according to Hubspot.