A startup business is perfectly positioned to take advantage of an outside marketing agency. The budget is tight, time is limited, and there are a million things to do. Hiring a partner firm is like an instant upgrade from a solo act to tag-team — your internal team can stay focused on developing the core business while the agency handles outreach and messaging.
But rapidly growing businesses, like VC-backed startups, also have a unique set of needs. You may not have a surplus of personnel hours floating around, ready to allocate towards brand strategy or data collection. It’s also less likely that you’ve got a strong precedent of pre-established processes your agency can just plug into and supplement.
A great marketing agency for startups offers your growing business the flexibility, teamwork, and hands-off consistency you need. As you hunt for the perfect startup marketing agency, look for these 4 things: