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B2B

Generate More Leads
& Close More Sales

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Marketing agency or in-house marketing department ebook

MARKETING AGENCY VS. IN-HOUSE MARKETING DEPARTMENT

If you’ve decided that your business needs to increase its marketing efforts, you’ve got some choices.

Helping B2B companies grow with ROI-focused marketing

Too often, B2B companies are hindered, rather than helped, by their marketing campaigns. They struggle with a lack of measurable results or KPIs, broken systems that don’t communicate with each other, and strategies that are better-suited to B2C businesses.

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61%of B2B businesses state that lack of resources, such as staff and time, remains the biggest obstacle to successful lead generation.

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42% of B2B businesses state that a lack of quality data is a top barrier to lead generation.

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#1benefit of marketing automation is the ability to generate more quality leads, according to most B2B businesses.

*HubSpot.com

Market Veep has been instrumental in helping ZipperAgent build an incredible digital marketing machine. They are not only experts of SEO and ad campaigns, they bring creative out-of-the-box solutions for solving problems. They are very data driven as a team, and our marketing spend is always being optimized to maximize return. I would strongly recommend Market Veep to anyone looking for a true digital marketing partner.

– Depankar Neogi, CEO of ZipperAgent

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Market Veep is your company’s full-service B2B marketing team. Whether you need to supplement your current efforts or overhaul your entire marketing apparatus, we will design a strategy to get more leads in the door.

Our team then puts your strategy into action, taking care of all the associated B2B marketing tasks.
With access to marketing automation, analytics, and one-on-one support, you’ll be able to track the success of your strategy as we move forward.

Our goals are to maximize your lead generation activities, increase your ROI, and save you valuable time.

Marketing that delivers opportunities

Every business is unique. We’ll start by identifying your key challenges and develop a strategy for overcoming them. Our goal is to deliver you more sales opportunities and maintain your momentum.

Boost Awareness
Our strategies aren’t just designed to get your name out there. We want to start a lasting relationship with more of your customers. Intuitive web design, SEO practices, and social media marketing are effective ways to establish a presence and increase web traffic. We offer a wide variety of marketing strategies that can help you make an impact.

Educate Customers
B2B buyers are seeking useful information that will help them solve a problem. With your input, our content strategies will give them what they need, right when they need it. All of the marketing content we create is helpful and educational, turning your business into a trusted resource.

Get More Sales Ready Leads
All of your digital marketing assets will be designed to collect contact information and start prospects on their buying journey. We’ll use other tactics, like lead segmentation and email automation, to identify qualified leads and deliver them to your salespeople.

Measure Your ROI
Everything that is worth doing is worth measuring. All of our efforts can be tracked and measured, so you’ll never be in doubt about your ROI. Measure your lead generation efforts in real time with access to our CRM software. Track the results of each of your leads, from the moment they reach your site to the moment they speak to a sales representative.

How we can help:

  • Creation of Brand Guidelines
  • Drip Campaigns
  • Marketing Automation
  • Blogs
  • Search Engine Optimization
  • Local Directories
  • Website Design
  • LinkedIn Management
  • Facebook Ads
  • Sales Decks
  • Video Promotion
  • Competitor Research

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