Trade Show Marketing

Offline Marketing With Inbound Strategy

Andreas Heimann

Up Close & Personal

As much as we love digital marketing, we also appreciate the unique benefits of in-person trade shows. There’s something special about meeting prospects face-to-face at industry trade shows, conferences, and events, especially in the B2B sector.

That’s why we help our clients with booth design, print collateral, and after-event nurturing.

“See Ya There!”

While the beauty of attending trade shows lies in the potential to meet people on-the-fly, there are definitely steps you can take to generate interest in your booth ahead of time.

We will help you develop a marketing strategy that includes social media marketing, email marketing, automated workflows, custom images, and more to spread the word that you’ll be attending the event and hope to see your prospects there.

We can also create landing pages, pop ups, live chat messaging, and chat bots that capture lead information for folks who would like to pre-schedule a meeting with you while you’re at the event.


Offline Design Services

We design print collateral that makes an impression and leaves your booth visitors with compelling branded materials, including:

  • Booth design
  • Banner design
  • Business cards
  • Flyers
  • Brochures
  • Booklets
  • Folders
  • Signs & posters
  • Postcards
  • Table tents
  • Presentations
  • Guides
  • Spec sheets
  • FAQ sheets
  • Product catalogs
  • Stationary
  • Giveaways

While we do not offer printing services, we are happy to make recommendations for printing vendors that will work with your timeline and budget.


“What should we do with these leads?”

If all goes well, you’ll leave the conference with a long list of names and emails for potential customers. Our team will put together a cohesive strategy to connect with and nurture those leads to prevent them from going cold.

The next conversion may be to book a demo or to download additional content. Whatever your goal, we will use a variety of channels to nurture those leads towards taking that action, including:

  • Emails
  • Sales sequences
  • Automated workflows
  • SMS messages
  • Blogs
  • Smart CTAs
  • Remarketing ads

Do More Than Attend

Attending industry events opens up many supplemental marketing opportunities. Our trade show marketing campaigns include strategies that extend far beyond the event itself, such as:

  • Publishing a blog series that reflects on key insights from the conference
  • Hosting a webinar on a core topic from the show
  • Featuring guest posts from partners you connected with at the event
  • Sharing photos from the event across your social media platforms
  • Curating a gated content offer related to the event’s theme or focus

Our team of strategists, writers, and designers will work together with your team to make sure you squeeze every ounce of value out of your trade show marketing campaign!


Request A Free Marketing Assessment