While you can and should make use of industry-specific hashtags in your social media content marketing, if you really want your social media to stand out, then creating and promoting branded hashtags is one way to do it. With customized hashtags for your brand, you can localize your audience, track engagement, and magnify your brand’s visibility and social media success.
Hashtags are one of the most universally applicable and effective tools in social media marketing. They allow you to track topics, catalog discussions, market events, and according to Twitter’s own research, can double the user engagement for individuals and increase brand engagement by 50%. Everyone knows what hashtags are, and their immediate familiarity means they can be invaluable additions to your brand’s identity.
While there is literally an endless number of pre-existing hashtags your brand could make use of in their social media, you don’t have to stop there. Piggybacking off of another hashtag can be useful for capitalizing on a new trend, but other than that, existing hashtags can become so overpopulated that your content will get lost in the crowd.
Instead, you should try creating your own branded marketing hashtags for your business. With these unique tags, you can easily collect all of your brand’s social media under one banner while simultaneously providing your audience with an easy way to spread the good news about the products and services you offer. Branded hashtags are versatile and unique tools that can be a great resource in your ongoing social media marketing efforts.
If you’re interested in seeing what branded hashtags can do for and your business’ marketing, take a look at the following examples and examinations, which will help illustrate how useful a single, customized hashtag can be in your social media marketing.