Every business aspires to marketing greatness, but not everyone sets measurable marketing goals. We want every blog post to be shared far and wide across social media and we want every landing page to give us a 100% conversion rate. That’s the dream, anyway.
In reality, the average conversion rate of landing pages is on the low side for most businesses. According to the search engine news site, Search Engine Land, the average conversion rate for landing pages is about 2.35%, but the top 25% of landing pages convert at rates of 5% or more.