Consistently producing great content is the foundation of a strong content marketing plan and is essential to the attract stage of the inbound methodology. When you’re constantly producing content, you will attract more visitors to your website and eventually turn them into leads
Repurposed content is one of the most effective ways to extend the value of the information you offer. It will also make it easier for your marketing team to create content more regularly. When you make use of repurposed content, however, the format or channel of your content will change. Changing the format or channel (even slightly) will give you more opportunities to rank within search engine results.
Your repurposed content can create a consistent theme that you can showcase in a variety of formats. Repurposing content will result in your company reaching a new audience because you’re using multiple channels to provide your information. Each channel could bring in a new audience because your content is being promoted to different places.