If you’re trying to market your SaaS, promoting your SaaS through social media should be part of your strategy. Social media represents just one more channel over which to connect with your customers. It can be used for both marketing and customer service initiatives.
Social media marketing entails posting, sharing, liking, and commenting, but it also includes tracking and reporting. Professional marketers use social media marketing tools to keep track of the number of shares, likes, and followers they receive as well as the number of website click-throughs they’ve earned.