Customers are the axle on which the wheel of inbound marketing turns. Without customers, your company wouldn’t exist. In 2018, customers have more control over your company’s success than ever. It is essential that you develop a marketing plan that revolves around your customers and how you can continually make them happy.
Inbound marketing is all about creating personalized marketing materials that can promote your company's product or service in a less invasive way than the outbound marketing efforts of the past. Personalization is a big part in attracting prospects and satisfying your customers.
Prospects and customers don’t want to communicate with a robot. They want to make a real human connection. Inbound marketing focuses on designing content specifically around the needs of your customers. Of course, every customer is a little different. Therefore, every customer is going to need unique content and interactions.