As more attorneys jump on social media and build out their websites, online lead generation for lawyers is getting more competitive. Lawyers in any given geographic location are competing for the attention of every local client. Online, they are publishing content in droves to rank for relevant keywords, designing their websites to convert visitors into leads, and posting digital search ads that appear for the most viable search queries.
The good news is that you can still break into online lead generation, even if you haven’t touched your website in years. In fact, now is the best time to start. Although many people still ask a friend or family member for advice when searching for a lawyer, a large percentage of people are searching for lawyers online. There a few different tracks you can take, but here are the fundamental systems of online lead generation for lawyers.
Your website is the hub of all your online marketing activity, so it needs to attractive, professional, and geared toward lead generation. It’s where you want those doing online research to wind up so they can learn about and contact you. You probably already have a website, but if it isn’t generating leads, you need to make some changes.
First, consider redesigning it. This is especially important if you haven’t updated your website in a long time. You may be running outdated themes or plug-ins. Visitors to your website will be unimpressed if it looks dated or like it was produced by an amateur. You also need Google to index your website and view it as accurate. Make sure your website is mobile-friendly, as more people are viewing websites on mobile devices than ever before. Google offers a free tool for grading your website’s mobile friendliness.
There are plenty of services that offer legal website production, but most of them take a cookie-cutter approach to their clients. Design a unique website that speaks to your brand.