Data: conclusive, irrefutable, and enlightening.
Businesses rely on data to make decisions about almost everything. Launching an ad campaign, investing in new R & D, or redesigning a website all take careful consideration of the numbers. Digital marketing data is just as informative as data from any research study. Measure marketing metrics in real time to understand your data.
If your business has a website, you probably have access to these types of marketing measurements. Business people sometimes glance at them during the day to see how much traffic they’re getting. Marketing data can offer us more than a brief insight into who's on our website, however. By identifying which marketing measurements matter and checking them regularly, you can measure marketing metrics to save time, energy, and money.
Among global respondents to a CMO Council survey, most professionals measure marketing metrics like conversion rates, page views, and form submissions. You may want to measure these metrics and others. However, the metrics you measure should be informed by your marketing goals and objectives. For example, if your goal is to get more traffic on your website, then your number of visitors per month might be a good choice. Here are a few marketing goals that most businesses strive for:
Before you turn someone into a customer by making a sale, you have to get them to lead status. To see if you’re reaching your lead generation goals, you can measure your number of completed forms, content downloads, email subscriptions, and blog subscriptions.
Brand awareness represents the likelihood that potential customers recognize the availability of your company. Website traffic, page views, content shares, and social media engagement reveal levels of brand awareness. You can also create unique pay per click campaigns that target specific groups of individuals. Measure the reach of these advertisements and you'll have a good indicator of your exposure.
The more people you have engaging with your posts on social media, the more likely one of them will convert. Increasing engagement also builds brand awareness. Measure it by tracking your shares, likes, blog comments, and followers.