Live chat has been a digital marketing standard for some time now. It provides constant support for customers and allows businesses to ‘chat’ in real time with visitors to their website. You may be asking yourself, however, how do I use live chat tools for my business?
Many companies use live chat on their websites as a means to assist customers with things such as purchases or site navigation. Some even integrate their live chat tools into their social media, giving their followers access to the service via a simple mention or comment.