Inbound is all about providing solutions. When it comes to marketing, this means creating and sharing content that the intended audience will use and learn from when they’re ready for it. When it comes to inbound selling, the same mentality applies, but the execution looks a bit different.
Instead of waiting for someone to come to you, an inbound sales strategy is built around being a trustworthy helper for the people who have already found you. It’s your marketing team's job to attract leads; it’s the job of your inbound salespeople to take those leads and convert them into loyal customers.
This is easier said than done. If you’re feeling stuck in a sales rut, and can’t seem to get the kind of success from your sales closing strategy that you want, don’t despair. Inbound selling is all about patience, balance, and, ultimately, compassion. But if you’re looking for someplace to start, these sales closing tips and strategies will point you in the right direction.