Performing lead generation online has become a standard practice for B2B businesses. That’s because 94% of B2B buyers do some kind of online research before making a purchasing decision. Building an attractive and responsive website, posting digital content, and creating online conversion opportunities are easier methods than offline ones.
They are also more effective. People throw mail away. They ignore phone calls and overlook print ads. Even after months of work and planning, offline methods just don’t bring in leads like they used to.