HubSpot Service Hub is focused completely on creating the best customer service possible. It provides tools to enrich your overall customer experience. One tool that benefits both your company and your customers is the HubSpot Knowledge Base, which allows you to turn repeated customer questions and issues into helpful pieces of content.
Having a knowledge base helps you find trends in your customer service tickets and turn them into simple, well-structured articles on your site. It serves as a customer self-service library where customers can search for information on a certain project, topic, or issue. It allows your customers to search for their answers on their own first before coming to your customer service team.
The Service Hub knowledge base tool allows you to quickly create articles and then shows you insights on how good the article is at solving customers’ issues. It makes responding to tickets more efficient because you won’t have to individually answer the same question more than once.