Content marketing is one of the most popular methods of online lead generation for B2B businesses. Businesses in industries that you’d never expect to jump on the content train are now writing blog posts, eBooks, guides, and white papers. That’s because content marketing is a proven way to get listed in search results and find leads online. Those who adopt content marketing as a strategy have conversion rates that are six times higher than those that don’t.
There’s just one problem with content marketing: you have to write a lot of content to do it, and writing is only the beginning.