When approaching inbound marketing, there are usually a few questions that come up: does inbound marketing work? This is often quickly followed up with something along the lines of how long does it take to start working or what does inbound marketing success look like? The answer to the first question is easy enough—yes, inbound marketing absolutely works—but the remaining questions are, for better or for worse, a little trickier to answer.
Inbound marketing is built on the premise that the customer is in charge so that when they're ready to make a purchase, they'll come to you with their needs. To get a customer to come to you, however, you need to not only be on their radar, but you also need to own that radar. This means establishing yourself as an expert in your industry, and doing that takes time.