Things are different now. We’re not the first to tell you that, and we certainly won’t be the last, but the simple truth is that, worldwide, we’re all grappling with a situation that many of us have never encountered before. COVID-19 has hit businesses especially hard, as they not only have to keep their company afloat during this time of social distancing but also need to find a way to keep their brand relevant in the eyes of its consumers.
The biggest thing your brand should be doing right now is paying attention. With every day coming pre-packaged with a new series of headlines, it’s more important than ever that you not only stay in touch with your target audience but also that you listen to them. How are they dealing with the virus? How have their needs changed? Has the way they interact with or use your product or service changed? How can you change your product or service to meet your customers’ changing needs?