Blogging is an essential part of growing your business and an important part of content marketing. It is especially helpful in the "attract" and "convert" stages of the inbound marketing methodology. Your content marketing writing will help attract new visitors and hopefully convert those visitors into leads. It’s a place where you regularly publish and promote new content that is relevant to your company.
The goal of your blog is to create effective content that is relevant and useful to your readers. You want your blog posts to grab the attention of your reader and motivate them to click your call-to-action buttons. Your writing should be educational, but also full of personality.