A content marketing agency produces and shares these materials on behalf of other businesses, helping them generate leads and close sales.
You’ve probably heard of content marketing. Maybe you’ve even heard that it’s the way of the future.
If you've read any marketing content, it probably looked clean and was easy to understand. Maybe you even found it compelling!
Getting to that point requires more than writing a few blog posts and putting pictures on social media, however. Some parts of content marketing are quite technical. But every business can use content marketing to get more customers.
Content marketing is a form of inbound marketing, which focuses on attracting customers through means that aren’t interruptive. Instead of bombarding your audience with ads in their living room, you allow them to come to you on their own time. This usually happens when they’re doing research online.
Content marketing agencies arose to fill a specific need. Businesses wanted to engage in content marketing but needed help with direction and implementation. Creating content can take time and acquiring all the necessary software to track a content strategy can get expensive. By working with a content marketing agency, businesses can outsource the effort and reduce costs.
To understand what a content marketing agency does, you must first understand content marketing – not just how it works, but why it works.