Inbound marketing is the dominant force in the industry for a reason: it works. Instead of relying on the outbound strategies of old, inbound marketing strategies are built around the customer and their needs. We no longer want to spend our time pursuing leads; we want leads to come to us when they’re good and ready.
As of 2017, almost 80% of marketers had embraced the inbound marketing methodology as the backbone of their strategy. It’s likely that number has only grown since, too. If the inbound marketing tools are used by so many, then they must be foolproof, right?