Why do people love Instagram? It’s fun, easy, and all about photos. There aren’t any lengthy pages or posts to read and photos can be shared instantly with hundreds of friends. If you want to use Instagram for marketing purposes, you should leverage the specific ways Instagram functions as a social media platform.
It isn’t a lucrative channel for pushing out written content or posting product information, but if you do it well, you can build your brand with social media marketing on Instagram, generating a host of devoted followers that will increase exposure for your business.
Since its inception in 2010, Instagram has been growing in popularity as a fun and easy social sharing tool. Instagram has over 500 million monthly users and its users share an average 95 million photos each day. Pew Research reported that 32% of all adult internet users are on Instagram, making it one of the most popular social media platforms available.
Ready to stand out on Instagram? Let’s start with the basics.
As with Twitter, you’ll only have a certain amount of space in your Instagram bio to list information about your brand: 160 characters to be exact. That means you have to be smart about how to use your space if you want your Instagram bio to lend to your Instagram marketing efforts. Here are two ways to make the most of this space: Use Your Instagram Bio as a Conversion Opportunity