If you’ve done any research into what generates leads for attorneys, you’ve likely come across the topic of blogging. Some attorneys are excited by the prospect of writing a blog. Others think it sounds like a giant waste of time. But blogging gives you a chance to answer the frequently asked questions of your clients and show off your expertise. You can also use it as a medium for expressing your expert opinions on news items. Blogging is a form of content marketing. It can be a fun exercise, but it also generates substantial amounts of leads for attorneys.
If you’re skeptical about blogging, you’re not alone. Some attorneys don’t think they have the time to write a blog. Many don’t see it as an effective marketing tactic because they don’t think anyone will read it. There are a million blogs online, and getting yours noticed is difficult. But keep in mind that 70% of consumers prefer to get to know an organization through articles rather than ads.