Cold calling, print advertisements, direct mail, and other outbound marketing tactics still have a place in today’s business environment, but they aren’t half as effective as they used to be. Customers are more empowered than ever. They ignore most ads and they’d rather educate themselves than have their day interrupted by a phone call from a stranger.
That’s why most companies now recognize the importance of inbound marketing. It’s a way of providing your customers with the tools they need to make an informed buying decision. If you’ve already implemented some inbound marketing tactics, you may have seen some increases in your web traffic or lead conversions.