While podcasts are undoubtedly a relevant and lucrative outlet for information, how can you know if they’re right for your company’s goals? With the information in this blog post, you’ll be able to see some of the benefits hosting a podcast can offer your company’s brand, helping you make the best decision for the continued relevance and diversification of your business.
In 2013, according to research done by Concordia University Saint Paul, only 12% of the American population were regular listeners of podcasts. In 2017, however, that percentage doubled. Now, in 2018, the estimated number of semi-regular podcast listeners is somewhere in the 65 million range. With such a large audience, it’s no wonder why companies have started plugging themselves into the podcast marketing world.
While podcast marketing isn’t for everyone, it is becoming a powerful, practical, and persuasive tool that more and more companies are using to expand their content marketing strategies. If you’re on the fence about starting a podcast for your business, or don’t know where to start, this list will help walk you through the unique benefits that podcast marketing can provide for you, your company, and your content marketing successes.