Legal marketing become essential processes for lawyers who need to earn new clients. As new competitors like non-traditional and technology-driven legal services enter the market, potential clients have more options than ever. Additionally, more people are looking for lawyers online than ever before.
Personal injury lawyers who wish to compete will need new marketing tactics to reach potential clients. A full implementation of the specific marketing tactics that help personal injury lawyers can earn them business over competing law firms and non-traditional legal sources.
The legal consulting service provider, Altman Weil, stated in a 2015 report that lawyers need to “demonstrate to [clients] that you understand what they want… and are willing to do what it takes to deliver.” They also claimed that lawyers need to work to define their “firm’s legitimate, meaningful, differentiating advantages and communicate them.”
There are several marketing tactics that help personal lawyers accomplish these goals. Here are 7 of the most useful:
Surprisingly, 65% of law firms didn’t have a blog in 2015, according to the American Bar Association. Blogging creates more indexed pages for your legal website, helps you rank in search engine results, and converts website visitors into potential clients. You can create blog posts about a variety of subjects, from relevant news items and your practice areas to the most commonly asked client questions.
Posting regularly will help you maintain your digital presence and get your firm more exposure. If you don’t have time to maintain a blog or you need help creating one, you can defer to marketing professionals for help or enlist them to create content for you.