As a lawyer, providing quality legal assistance is always the best way to earn you more business down the road. You'll even establish a presence in your community. But selecting legal marketing strategies requires some introspection.
You don't want to throw money into something that won't bring you results.
According to a recent Google Consumer Survey, 96% of people seeking legal advice use a search engine to find it. You can get real results through digital marketing. Selecting the right digital legal marketing strategy is crucial in maximizing your ROI.
For example, a regular email newsletter might be a good strategy for some lawyers, but not others. Blogging could work for lawyers who serve the public, but not necessarily for corporate lawyers.
Analyzing the landscape of your practice can help you make the best determination. Here are 5 things to consider when selecting legal marketing strategies:
Is Banking Law your specialty? What about Insurance or Intellectual Property? Perhaps your firm deals primarily with clients who need representation in court for drug and alcohol charges. Whatever your practice area, it should always influence your marketing decisions. Start with your website.
Develop a blog and post regularly about your practice area to show that you are an expert, or include easy-to-watch videos featuring testimonials and case studies.
Create content that is truly useful to clients who are in need of your legal assistance. 62% of online legal searches are not focused on a particular brand, but on other factors like location and practice area. Potential clients are searching for help and answers, not a product.
Focus your content on the specifics of your practice area and avoid generalizations. There are plenty of law blogs on the internet. To make your content stand out, keep it practical and essential. Include links to your website and other content to encourage your visitors to take the next step.