If your business website isn’t helping you by generating more leads, it might be time to optimize. There are plenty of ways you can optimize your website. Some are relatively simple, like switching out old images with higher quality ones or updating the templates of your pages so your site looks more modern.
Other methods, such as search engine optimization, can be a bit more complicated. Website optimization is usually an ongoing process, so don’t feel stressed if it takes some time. Here are 5 things about your business website your boss will want to improve.
The experience people have when visiting your website is perhaps the most important and all-encompassing focus of your optimization process. There are a lot of factors that contribute to it. Design problems, faulty page layouts, and navigation difficulties can all contribute to a negative user experience. But to make the best of your website, you can start by considering a few basics.
If your website takes a long time to load, users may abandon it. You can’t assume all your users will be on desktop computers. Therefore, design your website load on older smartphones and computers as well as newer ones. Condense images, clean up messy code, and update your CMS when possible.
More and more people are switching to their mobile devices to access online content. If your website doesn’t load properly on a mobile device, you may run the risk of losing access to some of your customers. Making sure every part of your website is viewable on a mobile device like a smartphone will give your customers multiple pathways to access your content and cater to those customers who prefer to use mobile devices exclusively.
If you like your website but you still aren’t being contacted, look at the contact information on your website. Customers will access your site through a number of different pathways. Some might find your homepage through a direct search with a search engine. Others might stumble upon one of your blog posts when trying to find the solution to a problem.
Place your contact information strategically on your homepage and throughout your website. Regardless of where a visitor is in their buying journey, the ability to contact you should always be a click away.
Make sure your contact information is placed strategically throughout your website. Regardless of where a visitor is in their buying journey, the ability to contact you should always be a click away.
Poor and difficult navigation is one of the biggest detriments to your visitors’ experience. Even if you have a lot of great content on your website, you'll lose readers if its difficult to find. To avoid this, make your website navigation simple and standardized across every web page.
Many websites accomplish this by including a short navigation list as a header. Avoid including too many links in your navigation field. Let your visitors reach your content organically by making links clear, short, and logical.
Many businesses include a short navigation list as a header. Avoid including too many links in your navigation field. You want your visitors to reach your content intuitively. Therefore, make links clear, short, and logical.