The Market Veep Blog - Marketing Made Human

4 Common Manufacturing Marketing Mistakes To Avoid

Written by Market Veep | March 23, 2023

Inbound content marketing for manufacturers can help boost your ROI with the use of powerful tools with trackable results. A recent study by the Content Marketing Institute revealed some interesting insights about how manufacturers today are approaching online lead generation.

  • 96% of manufacturers use social media for their marketing efforts
  • 96% also release marketing content on their own manufacturer's website
  • 74% of manufacturers use an email newsletter

While it’s great to see manufacturing marketing taking the leap into the digital age, there are several common mistakes that can make or break the success of your campaign. Let’s go over some common marketing mishaps and how you can prevent them from happening to you.