If you’re trying to generate more leads and drive more sales, chances are you’re looking into ways your website’s design can contribute. Businesses sometimes make the mistake of assuming that redesigning a website is an easy and intuitive process. A fully-functioning website might look simple, but getting it to that point is anything but.
Investing in a good web designer might be a good idea if you don’t even know where to start. Regardless, you need to know exactly what you want before redesigning a website . Here are some of the design fundamentals for website optimization:
According to a 2006 study that was published in Behavior & Information Technology, the visual appeal of a web page is assessed by a user within 50 milliseconds. Even if you’ve never done any design work, you can probably attest to this phenomenon. The moment a web page loads on your smartphone or computer screen, you’ll spend a brief moment assessing what’s in front of you.
Within a second, you’ll know if the web page will be a joy to explore or a hassle.
Optimizing a website’s visuals combines book smarts, creativity, and a little bit of intuition. In addition, it's also an important part of SEO. Make sure your quality images are sourced from reliable locations and they all have alt-text containing relevant keywords. There are three elements to visual design fundamentals for website optimization: