The Art of the Sales Email
We’ve worked with plenty of clients who were initially nervous about incorporating email into their sales automation strategy. Most were united by their simple fear of ending up as spam folder statistics.
But what’s important to realize is that it’s highly likely those spam emails you have zero plans of opening have a few things in common. Some of those traits are easier to spot than others.
Obviously, if you receive an email from a faraway prince who really needs you to transfer money to an off-shore account immediately, your trust is compromised. But unfortunately, even legitimate sales emails often fall prey to common mistakes.
Let’s take a look at what not to do if you want to use emails as high ROI sales enablement content. Often, committing even one of the following sales email gaffs is enough to send a reader scrambling to find the unsubscribe button.
Common Characteristics of Bad Sales Emails
- The reader never provided the sender with their email address
- The subject lines are generic or make over-enthusiastic use of UPPERCASE MESSAGING!!!
- The sender fails to consider the reader's current stage of the marketing funnel
- Bad spelling or grammar — nothing tanks an email's credibility quicker
- Too much information
- Not enough information
- No clear CTA
One thing to note is that the proper use of sales automation tools, such as HubSpot Sales Hub, Constant Contact, or MailChimp, is definitely not a bad thing. In fact, a recent survey revealed that 63% of marketers use email automation tools.
The key is making sure that the emails you do send use best practices to build customer trust, nurture loyalty, and turn leads into conversions. You have likely opened a few such emails yourself, probably because they tend to share a set of desirable traits.
Characteristics of a Good Sales Email
- They are from a sender the reader recognizes and provided with their email address
- They include friendly, engaging subject lines that tell the reader exactly what the email is about
- The sender may use personalization to include the reader’s name in the subject line
- The sender uses segmentation to engage readers at different stages of the sales funnel
- The body copy is about what the company can do for the reader, not the other way around
- The message includes all the key information while remaining short, sweet, and easily scannable
- The CTA is clear and often provides a link
Hopefully, this has helped give you a better idea of what makes for a winning sales email. Now, let’s dive into where to find free sales email templates that you can use to engage customers and leads at every stage of the sales funnel.
Where to Find the Best Free Sales Email Templates
In case you’re unfamiliar, the Hubspot Sales Hub offers a full suite of CRM tools that can help your entire team reach shared performance goals. But what many people don’t realize is that there’s also a free version of Hubspot designed for individual users.
Not only does Hubspot offer plenty of great free marketing tools, but the platform’s blog content is packed with free sales enablement tools that anyone can use. We’ll help you cut out the need to search for HubSpot's best email templates with a handy list that tells you exactly where to find them.
14 Best B2B Cold Email Templates
Cold emails are often among the most terrifying for B2B business owners, which is why Hubspot put together a breakdown of what to say and how to say it. They even wrote up a collection of 14 customizable B2B Cold Sales Email Templates, complete with the average open rate, response rate, and conversions produced by each.
30 Sales Email Templates For Starting a Relationship
At the end of the day, finding long-term sales leads comes down to initiating and fostering a relationship. If you’re looking to craft a personal email to an individual lead, then check out this collection of 30 Sales Prospecting Email Templates where you’ll find an icebreaker for any situation.
10 Email Templates for Every Stage of the Sales Sequence
When it comes to lead generation, the importance of sales sequences can’t be overstated. Jumping from your initial introduction to a sales pitch is about as slick as proposing marriage on a first date. Don’t let it happen to you when you follow the lead of these 10 Lead-Generation Email Templates for every stage of the prospecting journey.
“The truth is that email marketing does work – but only when approached correctly.”
20 Sales Email Templates With 60% or Higher Open Rates
Given that the average email open rate hovers just under 35%, these 20 Sales Email Templates with proven 60%+ open rates are a great way to get ahead of the pack. Hubspot even breaks down exactly why each tactic worked so well to help you hone your own approach.
12 CRM-Ready Sales Email Templates
Whether you’re looking for a good referral email or follow-up emails for your inbound marketing strategy, HubSpot has got your back. Check out these 12 CRM-Ready Email Templates that cover a variety of different situations.
25 Free Sales Email Templates
Prepare to hit the motherload when you download this complete collection of 25 Free Sales Email Templates. Available as a Google Doc or Word file, the collection is chocked full of sales templates for every occasion.
Want to Learn More?
At Market Veep, we love helping businesses craft lead-generation strategies that get results. Contact us anytime to schedule a free strategy session. We’ll analyze your current plan and give you tips on how to better achieve your goals!
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