It's fortunate that we've seen the rise of cannabis marketing coincide with the age of digital, inbound “content marketing.” Where traditional advertisements live and die at the moment the customer is exposed to them, and disappear when you stop paying for channel access, inbound marketing content is evergreen.
Cannabis marketing is all about inbound. It’s a challenging atmosphere out there for the booming legal cannabis industry, with federal law restricting traditional advertising channels and social platforms prohibiting the sale of cannabis products, and even cannabis marketing.
However, with expert advice and an impactful digital strategy it’s possible to grow your “cannabusiness” organically with smart and thoughtful cannabis marketing content. You just have to know what to do, how you’re allowed to do it, and why it will bring the leads to you. If you're looking for a place to start your cannabis marketing efforts, then this infographic is for you.