Best CRM Software For Logistics, Freight and Transport

Best CRM Software For Logistics, Freight and Transport

Jennelle McGrath Jennelle McGrath 4 min read Mar 6, 2024
6 Best CRM Software For Logistics, Freight and Transport
8:38

Finding the best logistics software for your company involves considering everything from your company’s size and budget to the features and integrations best suited for your goals.

Today, we’ll introduce you to some of the best logistics CRM options that were selected with logistics, transportation, and freight companies in mind.

Why CRM Software Matters for Logistics and Transport Companies

Recent research by Precision Reports reveals that the Global Logistics and Transportation market is on track to experience a considerable growth rate between 2023 and 2031. It may come as no surprise that the report credits the high rate of advanced technology adoption as one of the key elements behind the industry’s projected growth.

Efficiency is the cornerstone of a competitive logistics and transport company, which is exactly what top logistics CRM software can provide. A great logistics CRM can help your company:

  • Develop a centralized communications hub for organizing client and contact information
  • Facilitate company-wide communication, task delegation, and goal tracking
  • Automate mundane and repetitive tasks to improve administrative efficiency
  • Increase sales in logistics business pipelines with lead generation, nurturing, and scoring tools
  • Offer powerful data-driven insights and forecasts
  • Integrate with route planning and tracking software
  • Streamline your marketing process to generate more high-quality leads

Top Picks: Best CRM Software for Logistics

We’ve got you covered whether you’re looking for the top freight software, logistics software for small business owners, or anything in between. Here’s an introduction to some of the best logistics software options on the market.

HubSpot

While HubSpot isn’t an industry-specific CRM, its adaptability makes it a great choice for companies of all shapes and sizes. Business growth is one of the key areas in which HubSpot really shines, as it offers tools for everything from marketing and sales to customer service and operations, all in one centralized dashboard.

Features

  • Total pipeline visibility that allows you to easily track deals, appointments, and performance using real-time data
  • HubSpot supports your logistics leads with a range of lead and deal-tracking tools
  • Nurture leads at the right time with automated email scheduling and templates
  • Take your web presence to the next level with a free drag-and-drop website builder
  • Optimize your website with traffic tracking, SEO insights, and ad management
  • Enjoy AI-powered sales forecasting for enhanced accuracy
  • Seamlessly integrate over 1,500 apps into your HubSpot CRM
  • Set up automated email campaigns, complete with segmentation

Pricing

The best thing about the HubSpot Pricing model is that it starts with a 100% free basic option. The free version of the HubSpot CRM may even be enough for you if you’re on the hunt for great logistics software for small business owners.

HubSpot also offers an impressively versatile number of options when it comes to upgrades. Small teams can opt for a starter CRM subscription for $20/month, while businesses and enterprises can opt for professional CRM options that start at $1,600/mo.

Pros

  • A true all-in-one solution, HubSpot seamlessly unites sales, marketing, customer service, operations, and commerce in one central hub.
  • Integrates with over 1,500 apps, as well as social media and email accounts.
  • Highly adaptable to the needs of companies in any industry
  • Time and money-saving automation tools
  • Designed to scale along with your business

Cons

  • Not industry-specific and may not offer the same capabilities as a freight or transportation CRM
  • Higher-tier subscription offerings can get pricey

Reviews

Pipeline

If you’re looking for a transportation CRM that can unite sales, production, and supply chain management, then check out Pipeline. It offers industry-specific tools designed to help eliminate the type of miscommunication mishaps that can prove disastrous to the average logistics or transport company. It’s also a great choice for tracking contracts and deals throughout your entire supply chain.

Features

  • Track deals through industry-specific pipeline stages
  • Offers a collection of integration options
  • Comes with sales forecasting and goal-tracking capabilities
  • Offers analytics tracking and customizable report generation
  • Loss tracking technology can help prevent missed opportunities by alerting you to deals in danger of going cold
  • Its clean, user-friendly dashboard is easy to master

Pricing

While we love that Pipeline offers a 14-day free trial, unlike HubSpot, it doesn’t offer a forever-free basic version. That said, its prices are fairly reasonable and may be well worth it for businesses looking for its set of capabilities.

  • Starter- $25 per user/month, billed annually
  • Develop - $33 per user/month, billed annually
  • $49 per user/month, billed annually

Pros

  • Very beginner-friendly and easy to use
  • Automation options for things like repeat orders, payment confirmations, and track links
  • Offers routing and route report analysis designed to help you optimize delivery time
  • The preferred logistics CRM of companies like Taylor Bridge and Pace
  • The Grow package offers several unlimited features, which is great for scalability

Cons

  • Best suited for small to medium-sized businesses
  • While it does offer a selection of integrations, some customers may find them limited
  • Doesn’t offer as many tools and features as some competitors.

Reviews

Creatio CRM

If you’re looking for a well-rounded transportation CRM, then Creatio may be the answer for you. Creatio offers a number of no-code business solutions, some of which can be tailored to industry-specific needs. The CRM makes it easy for transportation companies to automate workflows, manage leads, and track inventory and shipments all in one place.

Features

  • Lead management and omnichannel marketing campaign tools
  • Automate freight and sales orders
  • Load management, planning, tracking, and routing features
  • Real-time fleet tracking and customer delivery notifications
  • Analytics software that yields valuable insights for supply chain optimization
  • Easy access to accurate third-party carrier rates that can be applied to quotes or orders

Pricing

Creatio offers a free 14-day trial, which is a great opportunity to take it for a test drive. If you decide to upgrade to a paid plan, you can choose from one of three pricing options:

  • Growth: $25/user per month
  • Enterprise: $55/user per month
  • Unlimited: $85/ user per month

Pros

  • Great solution for keeping track of contractors, partners, and suppliers
  • Intuitive, user-friendly interface
  • Plenty of great automation and customization features for streamlining workflows
  • Integration options for over 400 different programs
  • Offers an impressive range of industry-specific feature options

Cons

  • Despite its intuitive design, it can come with a bit of a learning curve
  • No free-forever account options

Ratings

Other Great Logistics CRM Software Options

Nailing down the best logistics software is becoming harder as more great solutions enter the market. Here’s a list of runner-ups that are also worth exploring:

Conclusion

We hope we’ve been able to help point you in the direction of the right logistics CRM for you! If you want to explore the benefits a CRM can offer your company risk-free, then consider signing up for a forever-free HubSpot CRM account. It’ll give you a chance to experience a whole new level of logistics efficiency, with no need to enter your credit card information.

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